Facebook is the most popular social media platform in the world with around 2 billion monthly active users. The appeal of Facebook is all over the world as it boosts users from all parts of the world. Over the course of time, users from all age groups, ethnicities and nationalities have signed up for Facebook in order to get in touch with their friends and family. Facebook has recently opened up its platform for businesses as well with the introduction of Facebook for business. This provides the business owners and especially small business owners to promote their products on this platform in order to reach millions of potential customers all over the world. In this article, we will discuss some techniques that can help the customers get in touch with customers on the Facebook platform:

1. Business Page: The customers can create their business page on the platform where they can give the customers information about their services, products and values. All the products and services can be popularized on the Facebook page that will drive better awareness and sale.
2. Facebook Ads: One of the top features of Facebook platform is the ability it provides to place Ads on the platform. Facebook works by collecting data of the customers and using it to show Ads to the customers that are most relevant to them. You can place Ads on the platform and reach millions of people who are interested in the services offered by you.
3. Customer Support: Using the Facebook Messenger, you can easily provide quick and cheap customer support to the people. You can allow the customers to raise queries through the messenger platform and answer those queries in quick time. This provides for a more personalized customer service as compared to any other way available out there.