The development of an effective schedule for carrying out in an email marketing campaign is highly important as it can be instrumental in the success or failure of the campaign. businesses really send emails to their existing and potential customers due to which it is important for them to retain their existing customers while obtaining a share of the potential market of customers. Therefore, the email-marketing schedule should be generated in such a way that it does not frustrate the existing customers of the business and force them to shift loyalties while targeting potential customers in such a way that it generates their interest and convinces them to purchase the products.

When businesses carry out marketing campaigns, they are likely to send emails to hundreds and thousands of customers. Therefore, there is an opportunity to design a schedule for sending emails to customers in such a way that there is a significant gap between two marketing messages to the same customer. In this way, the customer will not be frustrated by too many emails and would be more likely to engage with an occasional marketing email. This can also draw purchase decisions from the customers. Therefore, the marketing data of the customers should be divided into different groups and a day should be assigned for sending them emails. The email should be sent in a sequential manner so that a particular group of customers receives the marketing message on a particular day. In this way, when you return to the first group of customers, a significant number of days would have passed in between and it would now be more appropriate to send the marketing message. This would help avoid the practice of spamming and also keeping customers engaged with the message of the business.

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