Testimonials and reviews are among the most important factors, which affect the decision making of customers on your platform. It has been studied that the online reviews of a product greatly affect its sales value and in case even 5 to 10% of customers have given negative reviews about a particular product then it will keep a large number of people from purchasing the product. However, it is also expected that in case of any product, some customers are going to be unimpressed by it due to various reasons. Therefore, it is important for online businesses to prepare a defense against these negative reviews and keep them from affecting the purchase decisions of customers on the platform.
It should be understood that stopping people from leaving comments and reviews on a product is not the solution because when products do not have reviews from customers then it will also keep other people from purchasing it since they will assume that this product has not been purchased by anyone else and it is not valuable enough to spend money. Therefore, it is also important for businesses to allow customers to leave reviews on their products in order to convince other people to purchase it as well.
Therefore, the most effective way of countering negative reviews on a product is to seek testimonials from those customers who have appreciated the value they obtained from using it or are loyal to the store. When a substantial number of positive reviews are present for a product or service then they will be able to counter the effect of negative reviews and convince a great majority of customers to try it for themselves. Therefore, we recommend businesses to keep a track of their customers and invite them to leave for reviews for your products. These positive testimonials will be a source of the increase in sales and revenues of a business.
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