LinkedIn is probably the most professional social networking platform on the Internet where professional people from all walks of the world can come together and initiate discussions on business and professional services. There are business people of all the major and small companies present on the LinkedIn platform, which provides marketers with an opportunity to reach out to people in an effective way and increase opportunities for their business.

Similarly, there is a great percentage of people present on the LinkedIn platform who have decision-making power and they are more likely to be influenced by targeted marketing as compared to carrying out marketing on other non-professional social media platforms. Similarly, these stats have shown that LinkedIn marketing has been a source of opportunities for businesses as they have been able to generate high-quality leads. Some of the interesting states in this regard are given below:

1. 51% of customers were able to generate a B2C customer using the LinkedIn platform and carrying out target marketing.
2. 93% of B2B marketers all over the world considered Linkedin as an important part of their marketing strategy and highly-effective in generating high-quality leads.
3. It has been reported by the inside view that LinkedIn generates more leads for businesses as compared to other social media platforms such as Facebook, Twitter, and website blocking.
4. Econsultancy has reported that LinkedIn is responsible for generating 64% of vital leads to corporate websites as compared to other websites.
5. 50% of members on LinkedIn have stated that that they are more likely to purchase a product advertised on the LinkedIn platform as compared to another platform.
6. 80% of members on the LinkedIn platform have expressed the desire to connect with businesses in order to improve their decision-making.

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